Charbel Sejaan Sejaan *
نبذة عن البحث باللغة العربية - Abstract:
الذكاء الاصطناعي
يعمل الذكاء الاصطناعي (AI) على إحداث تحول في مجال توطين تجربة المستخدم (UX)، مما يجعله أكثر كفاءة وتخصيصًا. تبحث هذه الدراسة في تأثير الذكاء الاصطناعي على توطين تجربة المستخدم، مع تسليط الضوء على فوائده، وتحدياته، وآفاقه المستقبلية.
تضمن البحث استطلاعًا استهدف 50 مشاركًا لجمع رؤى حول تجاربهم وتصوراتهم حول الذكاء الاصطناعي في توطين تجربة المستخدم. ولاحظت النتائج استقبالًا إيجابيًّا لقدرات الذكاء الاصطناعي في تعزيز التوطين، على الرغم من استمرار التحديات مثل: الفروق الثقافية الدقيقة والقيود التقنية.
- الكلمات المفتاحية: الذكاء الاصطناعي، تجربة المستخدم، التوطين، المسح، التخصيص
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- Abstract:
Artificial Intelligence (AI) is transforming the field of user experience (UX) localization, making it more efficient and personalized. This study investigates the impact of AI on UX localization, highlighting its benefits, challenges, and future prospects. A survey targeting 50 participants was conducted to gather insights on their experiences and perceptions of AI in UX localization. The results indicate a positive reception of AI's capabilities in enhancing localization, though challenges such as cultural nuances and technical limitations remain.
- Keywords: Artificial Intelligence, User Experience, Localization, Survey, Personalization
***
* شربل سجعان سجعان: باحث لبناني، يعدّ أطروحة دكتوراه في الترجمة وعلوم اللغة والتواصل في المعهد العالي للدكتوراه – الجامعة اللبنانية. هو مؤسس ومدير إبداعي لشركة Mindflares، وهي وكالة تصميم عالمية متخصصة في تجربة المستخدم وواجهة المستخدم (UX/UI)، وتجربة العملاء(CX) ، والتوطين في العالم العربي (Localization). يتمتع شربل بخبرة تزيد عن 20 عامًا في مجال تجربة المستخدم، وكان له دور فعال في إعادة تشكيل التجارب الرقمية، والتعاون مع عملاء بارزين مثل: BBDO، والإنتربول، وOrange Telecom Jordan، وstc KSA، وAreeba، وماكدونالدز. إن معرفته العميقة فيUX Localization تميزه، مما يضمن أن الحلول الرقمية مصممة ثقافيًّا ولغويًّا. بالإضافة إلى مساهماته المهنية. كرّس شربل أيضًا عقدًا من الزمن للعمل الأكاديمي كمحاضر في الجامعة اللبنانية، ويستمر في توجيه محترفي تجربة المستخدم في جميع أنحاء العالم، مما يزيد من تأثيره في هذا المجال.
* Charbel Sejaan: Founder and Creative Director of Mindflares, a Global design agency specializing in User Experience and User Interface (UX/UI), Customer Experience (CX), and Localization for the Arab World. Charbel has more than 20 years of experience in the field of experience, and has been instrumental in reshaping digital experiences, collaborating with leading clients like BBDO, Interpol, Orange Telecom Jordan, stc KSA, Areeba, and McDonald's. His deep knowledge in UX Localization sets him apart, ensuring digital solutions are culturally and linguistically tailored. Beyond his professional contributions, Charbel has also dedicated a decade to academia as a lecturer at the Lebanese University and continues to mentor UX professionals worldwide, further broadening his impact in the field.
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الحداثة (Al Hadatha) – مج. 31 - ع. 232– صيف 2024 SUMMER
ISSN: 2790-1785
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